Attraction in Korea 
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Located in East Asia, Korea is bordered by China to the northwest, Russia to the northeast, and Japan to the east across the East Sea of Korea.

"Han" Style

In Asia, the 80's were a time for "Hong Kong noir", whereas the 90's were more an age of Japanese animation. As we continue into the 2000s, Korean music and dramas continue to hit all the right notes. Interest in Korea, triggered by the success of leading Korean dramas and popular music, has escalated to include a host of other aspects of Korean culture, such as Hangeul (Korean alphabet), Hansik (Korean food), Hanbok (traditional Korean clothing), Hanok (traditional Korean houses), Hanji (traditional Korean paper), as well as Korean music. In Korea, the aforementioned six cultural symbols are collectively referred to as "Han" Style.

Hangeul (Korean alphabet)

The Korean alphabet, a very scientific writing system that has been designated by UNESCO as an important part of the Memory of the World Heritage. As a result of the Korean Wave and Korea 's economic prosperity, the desire to learn Hangeul and the Korean language is exploding.

Hansik (Korean food)

Thanks to four distinct seasons and well-developed agriculture, rice and mixed grains are a major element in Korean food. The peninsula is surrounded by water, and is home to plenty of marine products, as well as a variety of vegetables and aquatic plants. Naturally, cooking methods incorporating these ingredients have developed. Preserved and fermented food, such as different types of sauces, KIMCHI and salted fish, have also been a big part of Korean cuisine since the early days. Korean food well represents the characteristics of the different seasons and regions, and places importance on the harmony of different tastes.

Hanbok (traditional Korean clothing)

The focus of attention when Daejanggeum (Jewel in the Palace), a TV drama on royal court cuisine, became popular in Asia. Modifications of the exquisite colors and designs of the Hanbok are also used as motifs in all Korean-style designs.

Hanok (traditional Korean houses)

Many international visitors are showing interest in the traditional Korean home, Hanok as they want to experience Ondol, the Korean floor heating system very effective in the cold winter. Ondol is an important aspect of Korea's unique architectural style, and brought floor heating into vogue globally.

Hanji (traditional Korean paper)

A traditional form of paper that can last for over one thousand years and is known for its outstanding quality and elegant designs. The paper is drawing attention not only for record-keeping purposes but also for interior decoration and for it's uses in paper wrapping.

Hanguk Eumak (traditional Korean music)

Traditional Korean music that has slow-rhythm and sentimental lyrics that epitomize the sad history of Korea. Such unique Korean sentiments had significant influence on Korean popular music and drama and are an important driver of the Korean Wave.


Korea's recent surge in the entertainment industry has sparked tremendous interest from abroad, particularly South East Asia. Beginning with Korea TV dramas such as "Winter Sonata", the success soon spread to the field of movies and popular music. Tourists now have the opportunity to learn more about up to date entertainment news and popular sites frequented by movie casts and crews taking place throughout Korea